CRM software that gives every team one view of the customer
Nexlantic builds and extends CRM systems for sales, support and marketing teams: pipeline and account management, customer portals, ticketing and automation connected to the email, telephony and billing tools you already run.
Designed around
- GDPR, CCPA and consent records
- CAN-SPAM and TCPA for outreach
- SOC 2 and ISO 27001 controls
- SAML and OIDC single sign-on
- WCAG 2.2
Software built for the realities of CRM systems
A CRM is only as good as the habits around it. If logging a call takes longer than the call, reps stop logging; if support cannot see what sales promised, customers repeat themselves. We design CRM systems around the real workflow of the people using them: capture from email, calendar and phone happens automatically, the next action is always obvious, and managers get pipeline and service reports without asking anyone to fill in a spreadsheet.
Our CRM work takes three shapes. Custom platforms built on Next.js, Node.js and PostgreSQL when a packaged product cannot model your sales or service process. Extensions and integrations for Salesforce, HubSpot and Dynamics 365 when the package fits but needs to connect to billing, inventory, telephony or a customer portal. And AI features such as lead scoring, call summaries and reply drafting, built with OpenAI or Claude models over your own data with consent and access rules in place.
What makes building for CRM systems hard
The constraints we plan for before the first line of code.
Customer data scattered across tools
Leads in a marketing tool, deals in a spreadsheet, tickets in a help desk and invoices in accounting, so no one sees the whole relationship.
Low adoption by the sales team
Reps avoid a CRM that demands data entry and gives little back, leaving forecasts built on guesswork.
Packaged CRM that does not fit the process
Long sales cycles, partner channels, field service or regulated onboarding rarely map cleanly onto a standard pipeline.
Consent and outreach rules
GDPR, CCPA and anti-spam rules govern what you may store and send, and a CRM has to enforce them rather than rely on memory.
What we design and deliver for CRM systems
Sales pipeline and forecasting
Leads, opportunities, stages, quotes and activity tracking with forecasts built from real pipeline data.
Account and contact management
One record per customer with every conversation, document, order and ticket attached, and roles that control who sees what.
Customer portals
Self-service portals where customers view orders, raise requests, download documents and manage their own details.
Support desk and ticketing
Email, chat and phone requests routed into queues with SLAs, knowledge base articles and satisfaction tracking.
Marketing automation
Segments, sequences, consent management and campaign attribution connected to the pipeline, not a separate silo.
AI assistance and integration
Lead scoring, call and email summaries, reply drafting and connectors for Salesforce, HubSpot, Dynamics 365, telephony and billing.
Our CRM systems work
Services we bring to CRM systems
Web Development
Custom web applications built with React, Next.js, and modern frameworks. Scalable, secure, and optimized for performance.
Learn moreAI Solutions
Machine learning models, natural language processing, computer vision, and intelligent automation for your products.
Learn moreMobile Apps
Native iOS and Android apps plus cross-platform solutions with React Native and Flutter for maximum reach.
Learn moreData Analytics
Turn enterprise data into insight with modern analytics pipelines, visualization, and decision intelligence.
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CRM Systems questions, answered
Answers to what prospective clients in this sector ask first.
Start with the process. If a packaged CRM can model your pipeline and service flow with configuration and a few integrations, extending it is usually faster and cheaper, and we do that work. A custom platform is the better choice when the process is genuinely different, when per-seat licensing for a large team becomes the dominant cost, or when the CRM is part of a product you sell. We compare both options during discovery.
By making it do the work for them. Emails, meetings and calls are captured automatically from the tools reps already use, the next step on every deal is visible without digging, and the mobile app works between meetings. We involve a few reps in design from the first week and measure adoption after launch rather than assuming it.
Yes. Quotes can become invoices in your accounting or ERP system, stock availability can show on the deal, and payment status can flow back to the account record. We build these as monitored integrations with clear rules about which system owns each piece of data, so customers are never billed from stale information.
Access is role-based and logged, personal data is encrypted in transit and at rest, consent and communication preferences are stored with the contact and enforced by the system, and deletion or export requests can be fulfilled from one place. Hosting runs in the cloud region your policy requires on AWS or Azure.
Building for CRM systems?
Tell us about your product, your compliance obligations and your timeline. We will map a delivery plan with you.